Hannes Snellman Finnish Counsel to Smartly.io in Its Acquisition of Ad-Lib.io

Hannes Snellman acted as the Finnish counsel to Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, in its acquisition of Ad-Lib.io, the next-generation creative optimisation platform. The acquisition extends Smartly.io’s cross-channel reach from social to dynamic creative optimisation across programmatic, CTV, and the entire Google ecosystem.

Hannes Snellman’s team included Sten Olsson, Olli-Pekka Veranen, Emmi Kantola, Heikki Vesikansa, Isabella Kartila, and Matleena Pälve.