Hannes Snellman Counsel to Smartly.io in the Sale of a Majority Stake to Providence Equity Partners

Hannes Snellman acted as counsel to Smartly.io and its owners in the sale of a majority stake to Providence Equity Partners for EUR 200 million.

Smartly.io is a leading global creative and digital advertising company, which enables advertisers to manage and optimise their ad operations across Facebook, Instagram, Pinterest, and other social media platforms. Smartly.io’s investors include Lifeline Ventures and Highland Europe.

The transaction was widely noted in several leading publications, including the Wall Street Journal (to read the article, please click here).

Our team included Sten Olsson, Annika Schauman, Olli-Pekka Veranen, Emmi Kantola, Jesper Nevalainen, Erkko Korhonen, and Antti Toponen.