News & Views

Retail and the Law Goes Online | 25 November 2020

6 November 2020

The webinar will be held in English. Please read a more detailed description of the seminar below.

Part 2: Trends Within Influencer Marketing – a Nordic and US Perspective

We are excited to invite you to our webinar on legal trends within influencer marketing. This webinar will be co-hosted with representatives from the Nordic countries and the US, allowing us to compare and discuss similarities, differences, and challenges in the respective jurisdictions.

You will be given a brief introduction on the legal landscape in each jurisdiction, and we will present and summarise the do's and don’ts that you need to know for each country. Furthermore, we will discuss the latest trends and what we foresee from a legal perspective in respect of influencer marketing. A panel discussion will conclude the webinar. You will also be given the chance to participate by submitting your questions to our panel of experts.

Join us for an extraordinary afternoon webinar and listen to the unique team of experts put together for this webinar.

Sweden: Elisabeth Vestin, Partner, Hannes Snellman
Finland: Sarita Schröder, Managing Associate, Hannes Snellman
Denmark: Søren Høgh Thomsen, Partner, Gorrissen Federspiel
Norway: Heidi Jorkjend, Managing Associate, Thommessen
United States: Danielle Garno, Partner, Cozen O'Connor

The webinar will be moderated by Linn Alfredsson, Associate at Hannes Snellman.

Key takeaways from this webinar include:

  • Recent case law on influencer marketing
  • Guidelines in the respective jurisdictions
  • How to mark influencer posts
  • Contractual aspects – agencies and influencers

 If you are interested to join the webinar, please contact Josefine Möllersten (